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If you've ever contemplated the ingredients of creating an AI influencer, this is going to make your day. Over the last year, I've been rethinking and completely overhauling not just my content, but my content creation process, using some of the most advanced AI tools that are available today. What I've ended up with is a lifelike digital replicate—"digital twin," as it's sometimes called—of me, working not just on the appearance of my business but also on a semantic level, so that it's also an appearance of an AI influencer on steroids. What does it take to create an AI influencer? Let's break it down.
In this post, I will take you behind the scenes of how I created my AI influencer, step by step. From the basic setup to the completed project, I will lay out the tools, techniques, and insights (hopefully) I picked up along the way. If you are reading this, I imagine you fall into one of these three groups:
- You are a coach or consultant who works with content creators (and thus might be interested in a new kind of collaborator).
- You are a content creator.
- You are just some kind of curious individual (like me) and are interested in the future of AI in our everyday lives.
1. The Initial Steps: Setting Up the Foundation
- Each significant endeavor starts with solid foundational work, and so it is with the undertaking of creating an AI influencer. For me, the foundational work was Tana, a tool I use to manage my business work. Picture Tana as the central hub where all of my thoughts, scripts, and workflow diagrams come together.
In days gone by, I had to rely on various tools to get my work done. I really enjoyed writing scripts by hand. I prided myself on using several different applications and, for many hours, focused on the details of my projects. But with Tana, I've got a thing that plays a tune for me. It has streamlined my thing-to-do list and enhanced my organizational skills to the point that I can't remember what's not organized.
- The first step in creating my AI influencer was writing the script. I used Tana to generate and refine said script, making sure it was congruent with the voice and message of my brand. This script would serve as the backbone of what came next.
2. Voice and Visuals: Bringing the AI to Life
After the script was complete, I went to work animating my AI influencer. That's when things went from still to moving!
In former times, I used tools like 11 Labs for cloning voices and MidJourney for making images. Both these things were revolutionary, but they were labor-intensive for me. I put together the pieces, and the end products were astonishing—but, let's face it, they are nothing like today, barely a year later.
Move forward to 2025, and the game has completely converted. Present Hedra and Smart Guides Digital Twin. With Hedra, I can build a sound that is indistinguishable from my voice.
This is the really cool part: Our digital twin app to recognize all my facial features. The outcome? A virtual version of me that seems to be a genuine look-alike, a real-life doppelganger uncanny that way! It’s like looking in a mirror, but with a reflection that is somehow younger, more lifelike, more present, and more real thanks to that Pixar effect!
3. Streamlining the Production Process
The production process is what we must talk about now. If you have created content, you know how it can sap your time. I used to be the kind of person who utilized tools such as Canva and Studio DID to assemble any and all kinds of content. They worked, but my goodness, they were cumbersome! And they required quite a bit of back-and-forth to achieve any kind of order that resembled a finished project.
My new workflow makes everything faster and more efficient. For voice and video, now there is AI Influencer For visuals, I'm covered by the Digital Twins. For organization, Tana has me more than covered. It's more than a team partnership; it feels like I'm in league with a set of dream AI tools.
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Now, all of my work can be done almost in one location. I no longer have to resize images or upload any number of files to a bunch of other platforms to finish the tasks at hand. The tools are smarter, the process is more cohesive, and the overall output is better than it has ever been.
4. The New Workflow: A Step-by-Step Guide
Here’s a quick rundown of my new workflow: It’s a simple, easy-to-follow process that saves me hours of work. And the best part? The output is much higher quality than what I was producing before.
5. The Final Product: Evaluating the AI Influencer
What does the final outcome really look like? I could describe it to you, but it would be better if you just saw it for yourself. It's something else. Watch the video above.
The first time I saw my new AI influencer in action, I was absolutely blown away. The visuals were much sharper, the vocal output much more lifelike, and the overall quality of this performance was something I'd never reached even in my best day-to-day video shoot. It's wild to think that what blew me away last week is probably just the baseline for AI video influencers moving forward.
Here is a quote that sums up my experience:
It's accurate! My AI influencer not only has a beautiful appearance but also seems like a part of me. It's a high-octane instrument that puts me in touch with my clientele in a whole new sort of way.
As a matter of fact, Facebook contacted me this morning and told me that they are increasing my distribution because of the high quality content I have been producing.
And a fellow coach said my new videos were "impressive"
6. Future Prospects: The Next Steps in AI Influencer Creation
As impressive and wonderful as this technology is, I can't help but think about what comes next. I envision a future where making an AI influencer requires no more than sending a voice command, and I see this future as a not-so-distant reality.
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